Peec AI Review: Pricing, Features and Who It's For

Peec AI is one of the two names, alongside Profound, that come up constantly when marketing teams talk about tracking AI visibility. When we first checked in early October 2026, Peec didn't publish a single dollar figure anywhere, every tier required a sales conversation to get a number. That's changed. As of this update, Peec publishes four named tiers with real prices on its pricing page, a meaningful shift in how approachable the product is for a smaller team or a solo consultant.

This review is built from Peec's own product and pricing pages, re-checked in late October 2026, plus public funding reporting. We haven't run a paid Peec account ourselves and we're not presenting any hands-on test results, lab numbers, or benchmark claims as our own. Where a figure is Peec's own marketing claim rather than something we verified independently, we say so.

What Peec AI is

Peec AI is a Berlin-based generative engine optimization (GEO) platform that monitors how brands appear inside ChatGPT, Perplexity and Gemini, then turns that into competitive benchmarking, prompt-level analytics and content guidance. The company was founded by Marius Meiners (CEO), Tobias Siwonia (CTO) and Daniel Drabo (CRO), who met through startup accelerator Antler's Winter 2024 cohort, and TechCrunch reported the company raised a $21 million Series A in November 2025 led by European VC firm Singular, with Antler, Combination VC, identity.vc and S20 also participating, on top of an earlier €7 million round five months after launch. By the time of the Series A, TechCrunch reported Peec had crossed $4 million in annualized recurring revenue in 10 months, was serving 1,300 companies and agencies, adding roughly 300 customers a month, and was valued above $100 million, more than triple its seed-round valuation. Customers named in that reporting include Axel Springer, Chanel, n8n, ElevenLabs and TUI.

The company has kept shipping through 2026: a Brand Perception feature (helping brands see how AI models describe and compare them, not just whether they're mentioned) launched in September 2026, and the platform extended tracking to Meta's "Muse" personal AI agents that same month. Peec's own site claims 3,000-plus brands and agencies as customers and a 4.7-out-of-5 rating on G2, both of which are the company's figures, not ones we independently verified.

Why Peec switched to published pricing

It's worth asking why a company that spent most of 2026 requiring a sales call for every tier suddenly published exact numbers. Peec hasn't said publicly, but the shift lines up with a broader pattern in this category: as AI-visibility tracking stops being a novelty and becomes a normal line item companies shop around for, buyers increasingly expect to compare tools the way they'd compare any other SaaS product, by price, not by booking a call first. Competitors like Otterly and ZeroRank built their self-serve growth specifically around that expectation, and Peec publishing real numbers now looks like catching up to that pressure rather than a change made purely on its own timeline.

Plans, as named on the pricing page

Peec's pricing page now lists four tiers with exact numbers, checked in late October 2026:

All four tiers cover the same base model list, ChatGPT, AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI. Enterprise adds a longer tail on top: Claude Sonnet 4, GPT-5 Search, Grok, DeepSeek, Qwen, Mistral and Meta Spark, alongside Perplexity. That base-tier model list is actually broader than the "ChatGPT, Perplexity and Gemini" description on Peec's older marketing pages suggested, worth knowing if you checked this review before the pricing update and assumed engine coverage hadn't changed either.

What to ask before upgrading to Enterprise

Enterprise is still a custom-quoted, sales-assisted tier, so the usual advice applies there: ask for the exact prompt cap and country/project limits they're proposing, whether Claude and the other long-tail models are included by default or metered separately, and what the Looker Studio and API access actually require. For Starter, Pro or Advanced, none of that negotiation is necessary anymore, the price and the limits are both right there on the pricing page before you ever talk to anyone.

Engines covered

Peec tracks ChatGPT, Perplexity and Gemini. Claude is not listed among tracked engines on the product pages we reviewed, which is a real gap if a meaningful share of your target buyers research through Claude specifically; our guide to getting cited by Claude covers that engine's citation behavior directly if that's your main concern. The September 2026 Meta Muse addition suggests Peec is actively expanding engine coverage rather than holding at three indefinitely, so this list may be out of date by the time you read this; check the current engine list on their site before assuming it's still limited to three.

Reports and features

Peec organizes tracking around prompts, the specific questions you want monitored, with support for custom tagging so you can group prompts by topic, funnel stage or product line. It offers AI-suggested prompts paired with estimated search volume, so you're not starting from a blank page when deciding what to track. Competitive benchmarking lets you add named competitors and see relative visibility and sentiment side by side, and cross-country tracking extends that to multiple markets for brands operating beyond one region. The September 2026 Brand Perception feature adds a layer on top of raw mention tracking: not just "did the model mention us" but "how does the model characterize us when it does," which is a meaningfully different and harder question to answer well. For getting data out, Peec supports CSV export and a direct Looker Studio integration, plus API access for teams that want to pull the data into their own reporting stack.

What Brand Perception adds that mention tracking doesn't

Most of this category answers one question well: did the model mention you? Fewer answer the harder one: when it did, what did it actually say? Peec's Brand Perception feature, launched September 2026, is built for the second question, surfacing how AI models characterize a brand relative to competitors on specific attributes (price positioning, quality, use case fit, the kind of framing that shows up in a sales conversation long before a buyer searches your brand name directly). That's a genuinely useful signal for a comms or brand team deciding whether an AI model is reinforcing or undermining their positioning, and it's a feature most competitors in this review, including Otterly and ZeroRank, don't publicly claim to match at the same depth. We haven't tested the feature's accuracy ourselves, and a feature this new (barely a month old as of this review) hasn't had much time to accumulate independent user feedback, so treat the capability as real and differentiated, and treat any specific claim about how well it works as unverified until you've seen it on your own brand.

Data method

Like every tool in this category, Peec runs its own set of prompts against the tracked AI engines on a recurring basis and records whether, where and how a brand and its named competitors show up, then layers sentiment and perception analysis on top. This is a synthetic-query method, not a feed of real user conversations (no vendor has access to actual ChatGPT, Gemini or Perplexity user logs), so it's an approximation of what a real searcher might see rather than a direct measurement of it. We cover what this method can and can't tell you, and which metrics are worth trusting more than others, in our AI visibility metrics and KPIs guide. Peec doesn't publish the exact query volume or refresh cadence per tier on its public pages, so you can't audit the method's rigor from the outside the way you could with a tool that states "daily refresh, N queries per prompt" explicitly.

Strengths

The customer list and funding numbers suggest a product that's working, not just a well-marketed demo. Axel Springer, Chanel and TUI are not brands that buy unproven tools, and $4 million in ARR inside 10 months plus 300 new customers a month, as reported by TechCrunch, is a real growth signal, even though it's a company-reported figure, not something we verified independently. The Brand Perception feature addresses a genuine gap in this category: most competitors stop at "were we mentioned," and Peec is pushing into "how were we described," which matters more for brand and comms teams than raw mention counts do. The Looker Studio integration and API access mean the data doesn't have to live only inside Peec's own dashboard.

Limitations

Now that pricing is published, the real limitation shifts to the entry price itself: $95 a month for Starter is more than several published-pricing competitors charge to get started, Otterly opens at $29/month, for a single project and one country. The jump between tiers is also steep in absolute dollars, $95 to $245 to $495, which can feel abrupt for a team that outgrows Starter's one project and one country quickly. Base-tier engine coverage (no Claude or Perplexity below Enterprise) is also narrower than some of the category; AthenaHQ covers 11 engines and ZeroRank covers 17, both with published starting prices under $300/month. And because Peec doesn't publish query volume or refresh frequency per tier, you're trusting marketing copy ("AI-suggested prompts," "cross-country tracking") without a way to verify depth until you're inside a trial.

Who should buy it

SEO and content teams, solo consultants, and marketing teams at mid-market and enterprise brands who want sentiment and brand-perception tracking alongside raw visibility, now reachable at a published $95 to $495 a month without a sales call for anything short of Enterprise. A single consultant tracking one client comfortably fits Starter; a team managing a handful of markets and competitors fits Pro or Advanced.

Who should look elsewhere: anyone who specifically needs Claude or Perplexity tracked below Enterprise pricing, since those sit behind the custom tier here while competitors like AthenaHQ and ZeroRank include broader engine coverage at a lower published price. An agency managing many small, unrelated client brands may also find a flatter per-seat structure elsewhere a better fit than Peec's per-project tier limits.

Picking the right tier before you sign up

Count the real buyer-intent prompts you actually want tracked, not every possible phrasing of your brand name, before picking a tier; Starter's 50 prompts and one project go quickly if you're tracking several competitors across more than one market, which pushes most teams toward Pro in practice. Decide upfront whether Claude and Perplexity's absence below Enterprise is a dealbreaker given the Brand Perception feature's depth elsewhere, or a gap worth living with for now. If you're coming from a trial of a published-pricing competitor like Otterly or ZeroRank, compare the actual per-prompt and per-project math against Peec's tiers directly rather than comparing headline prices alone, since the tiers aren't structured the same way across vendors.

Alternatives

If pricing transparency is the dealbreaker, Otterly.AI publishes every tier's price down to the dollar, starting at $29/month, though Claude and Gemini are paid add-ons there too. If engine breadth matters more than brand-perception depth, AthenaHQ covers 11 engines from a free tier, and ZeroRank covers 17 from $39/month with no add-on structure. For a wider comparison across ten tools including Peec, see our Profound alternatives roundup, and for the category-level view, our best AI visibility tools guide.

FAQ

How much does Peec AI actually cost?

As of late October 2026, Starter is $95/month (50 prompts, 1 project), Pro is $245/month (150 prompts, 2 projects), Advanced is $495/month (350 prompts, 5 projects), and Enterprise is custom-quoted. This is a change from earlier in October, when none of these tiers had a published price.

Does Peec AI track Claude?

Not based on the product pages we reviewed; coverage is listed as ChatGPT, Perplexity and Gemini, plus Meta's Muse agents as of September 2026. Check Peec's current feature page before assuming this hasn't changed, since the company has added engine coverage before.

Is Peec AI good for international brands?

Peec markets cross-country tracking as a core feature, which is relevant if you're monitoring visibility across multiple markets rather than a single country; we weren't able to confirm the specific number of supported markets from public pages.

How does Peec AI compare to Otterly.AI?

Peec's base tiers now cover six engines (ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI) against Otterly's four expandable to seven, but Peec starts more expensive at $95/month against Otterly's $29/month, and Peec's customer base skews toward larger, more recognizable brands. Both now publish real tier-by-tier pricing, which wasn't true of Peec as recently as early October 2026. Our full Otterly.AI review covers its pricing in detail.

Is Peec AI a legitimate, well-funded company?

Yes, based on public reporting: TechCrunch reported a $21 million Series A in November 2025 led by Singular, following an earlier €7 million round, with a reported valuation above $100 million and customers including Axel Springer and Chanel.

Does Peec AI offer a free trial?

Peec's site offers a "Start Free Trial" option without requiring pricing details upfront, though the exact trial length and what's included at that level aren't specified on the public pages we reviewed. Confirm both before you start it, since trial scope varies a lot across this category, from Otterly's fully-featured 7-day trial to more limited sandbox-style previews elsewhere.