Google pushes links up but hides click data, Bing ships a real competitive-gap report, a 100-site study finds ChatGPT sends 0.62% of Google's traffic, and AI Mode favors Google Shopping.
Gemini is adding undocumented UTM parameters to its links. Here is how to track AI referral traffic in GA4, and where the tracking still breaks.
Google finishes its September spam update, AI Overviews hit 80% of branded searches, and OpenAI starts testing ads in ChatGPT. This week's AI search news.
Google's longest spam update since 2025 ran 13+ days. Confirmed facts, what SEOs observed, recovery steps, and the AI-content guidance myths.
AI Overview presence on brand-name searches jumped from 26% to 80%+ in a month. What the data actually shows and how to defend your brand SERP.
OpenAI's Oct. 5 update adds visual ads and a measurement overhaul. Here's what's confirmed, what's not, and whether it's worth testing yet.
A zero-click search ends with the user satisfied and nobody's site getting the visit. Here's what the real studies measured, and what to do about it.
Cash SAFEs from YC, a16z Speedrun, Neo and others, versus credit-only perks from NVIDIA and Microsoft. Real terms, as of October 2026.
AI Overviews passed 2.5 billion monthly users in 2026. Here's what Seer Interactive and Pew Research found about the click-through cost.