AI Search
Bing's New Topics Portfolio Report: What It Shows and How to Use It
Bing Webmaster Tools' new beta report groups AI-citation queries into topics and names where competitors get cited and you don't. Here's how to actually use it.
Guides
AI Search
The AI Tool Launch Checklist for AI Visibility (Not Just Ranking)
A week-by-week sequence for a brand-new AI tool: which directories and signals matter in week one, what to seed before you touch GEO tactics, and what to skip.
AI Search
AI Knowledge Cutoff Dates: ChatGPT, Claude, Gemini and More (Updated October 2026)
A sourced reference table of current flagship model knowledge cutoffs, what they mean, and what it means for brand visibility.
AI Search
AI Prompt Volume: How to Estimate What People Actually Ask ChatGPT
There's no public search-volume number for AI prompts. Here's what vendors really offer, honest proxy methods, and how to prioritize.
AI Search
Entity SEO Explained: How Google and AI Understand Your Brand
What an entity is, how Google's Knowledge Graph works, and how schema, sameAs, Wikidata and author bios help AI systems identify your brand.
SEO
Link Building Strategies That Still Work in 2026
Earned-link tactics with real how-to steps: data, digital PR, broken links, partner pages, podcasts, and what Google's spam policy says to avoid.
SEO
Why Google Isn't Indexing Your Pages (and How to Fix Each Cause)
A status-by-status walk through Search Console's Page indexing report: what each one means, how to diagnose it, and when it's fine to leave it alone.
AI Search
AI Brand Sentiment: How to Track and Fix What AI Says About Your Brand
How to audit what ChatGPT, Gemini, Claude and Perplexity say about your brand, score it for accuracy and sentiment, and fix the sources causing errors.
News
Gemini Now Adds UTM Parameters: How to Track Gemini Referrals in GA4
Gemini is adding undocumented UTM parameters to its links. Here is how to track AI referral traffic in GA4, and where the tracking still breaks.
SEO
Law Firm SEO: The Complete Playbook for 2026
Practice-area page structure, GBP rules for lawyers, bar advertising rules, YMYL content standards, and a 90-day plan.
SEO
How to Disavow Links (and Why You Usually Shouldn't)
Google's disavow tool is for manual actions and links you can't get removed, not for a scary-looking backlink report. Here's when to use it, and when not to.
AI Search
What Is Answer Engine Optimization (AEO)? A Beginner's Guide
AEO means structuring content so AI answer engines cite it. The hub for our AEO cluster: how it works, why 2026 changed things, and where to start.