SEO
Why Google Isn't Indexing Your Pages (and How to Fix Each Cause)
A status-by-status walk through Search Console's Page indexing report: what each one means, how to diagnose it, and when it's fine to leave it alone.
Technical SEO
AI Search
Does llms.txt Actually Work? What Google and the Data Say
Two studies covering 437,000+ domains found almost nobody reads llms.txt files. Here's what Google says, what the data shows, and where the format still helps.
AI Search
Should You Block AI Crawlers? A robots.txt Guide for GPTBot, ClaudeBot and More
Training bots, search bots, and user-triggered fetchers are different decisions. A vendor-by-vendor robots.txt guide with examples and the latest crawler news.
SEO
Semantic HTML for SEO: How Clean Markup Helps Google and AI Understand Your Content
Semantic HTML doesn't directly boost rankings, but it changes what Google and AI engines can parse, cite, and read aloud. Here's what actually matters.