News
Gemini Now Adds UTM Parameters: How to Track Gemini Referrals in GA4
Gemini is adding undocumented UTM parameters to its links. Here is how to track AI referral traffic in GA4, and where the tracking still breaks.
Gemini
AI Search
Google's Universal Commerce Protocol (UCP): How AI Agents Sell Your Products in AI Mode and Gemini
Google's Universal Commerce Protocol is real, but "US-only" and "auto-enabled on Shopify" are already out of date. Here's what's documented, as of October 2026.
AI Search
How to Get Your Brand Mentioned in Google Gemini
Gemini grounds answers in Google's own search index. Here's how that connects to classic rankings, entity work, and checking your citations.